Straight Ahead®

Style Activating Shampoo

How It Works

Smoothes, shines and aligns frizzy hair for instantly easier straight styling
Nourishes, softens and hydrates
Developed for all types of dry, frizz-prone hair
Tames frizz for instantly easier salon-straight styling results
Specially developed with a straight-defining complex, essential moisturisers and frizz-fighting silicone
Gentle enough for everyday use
Safe for colour-treated hair
The Result: Sleek straight strands that shine and stay smooth in any weather

How To Use

Apply shampoo to wet hair. Gently massage and work into a rich lather. Rinse thoroughly. Repeat if necessary.

Available In

250 ml
50 ml

Also Try

Straight Ahead® Conditioner