Choosing the appropriate product line to fit your hair-care needs will depend on what your needs are. If you have frizzy, colour-treated hair and your primary goal is to preserve your colour and increase shine, you should choose a shampoo and conditioner from either the Sheer Blonde®, Brilliant Brunette® or Radiant Red line. However, if your primary need deals with eliminating your frizz, you should choose a shampoo and conditioner from the Straight Ahead®, Curl Around® or Weather Works^TM line, depending on your specific style preferences.

 

Also note that products from the John Frieda® Collection can be combined to create a regime that is customised to your specific hair-care needs. If your hair is colour-treated and frizzy, you may wish to shampoo and condition with both the Sheer Blonde® and Brilliant Brunette® Moisturising shampoos and conditioners in order to rehydrate and revitalise damaged, dry hair. To specifically target frizz, use the Frizz-Ease® Thermal Protection serum on wet or dry hair as it not only prevents frizz, but also protects against the damage and colour fading caused by heat-styling & UV exposure.

The biggest problem that redheads face is maintaining a true, rich, radiant colour.  Red is the most difficult colour to maintain, because red dyes rinse out more easily than brown or blonde dyes. Each time a redhead washes her hair, the hair shaft swells, water penetrates into the hair, and dyes are "solubilised" and released into the rinse water. Additionally, red hair colour can be damaged or faded by UV exposure. As red colour is lost, the hair is left looking brown or brassy. In fact, a redhead must colour her hair twice as often as a blonde or a brunette in order to maintain her attention-getting red.

No. The professionals behind the John Frieda Collection recognise that blondes, brunettes and redheads, whether natural or colour-treated, have different care and texture needs. The Colour Care Collection identifies the different hair colour needs and addresses the unique ways in which each hair shade transforms light into a powerful colour and shine maximizing tool. The line uses Light Enhancing Technology^TM to optimize the effects of light to make blonde, brunette and red hair look its best with more intense shine and vivid colour than ever before.

Whether you have natural or colour-treated red hair, Radiant Red Colour Magnifying Original Shampoo and Colour Magnifying Conditioner work to preserve and nourish your red hair.  It locks in the colour pigments and smoothes the hair shaft for prolonged colour vibrancy and healthy shine.

No, the Radiant Red line will not deposit any colour in your hair, or on clothes and household surfaces. Instead, the Radiant Red shampoo and conditioner work to perfect your hair texture, preserve rich highlights and polish for blazing red shine.  Reformulated with exclusive Light Enhancers^TM to intensify and ignite the distinct tones that make red hair unique. Radiant Red products preserve and nourish vibrant red colour and rekindle intense shine, without staining any household surfaces.

Hair colouring raises the cuticle, leaving the hair vulnerable to water. When you shampoo or condition your hair, water swells the hair shaft and penetrates the hair, allowing the red dye to escape. When the dye escapes, it leaves behind brown or brassy tones and faded red colour. Radiant Red shampoo and conditioner actually make hair less vulnerable to water. The water penetrates the cuticle more slowly so that red dye can't fade as quickly and the red dye also becomes less soluble in rinse water.

No, the Radiant Red shampoo and conditioner will not deposit or add any colour to your hair. Instead, they work to prolong the intensity of your ideal red. It locks in the colour pigments and smoothes the hair shaft for prolonged colour vibrancy and healthy shine.  With daily use, your red hair is transformed so that it attracts light and projects rich tones with fiery red shine.

The Radiant Red line recognises that the most common problem for those with red hair is protection against colour fading. The line consists solely of a shampoo and conditioner specifically formulated with Light Enhancers^TM to rid red hair of its dulling residues and let light intensify and ignite the distinct tones that make red hair unique. Radiant Red shampoo and conditioner make hair less vulnerable to water and, in turn, water penetrates the cuticle more slowly. The line also decreases the solubility of red dye in rinse water, so your red colour won't fade as quickly. To increase manageability and hold, and to decrease frizz, redheads can turn to the complete line of Frizz-Ease® styling products.