What's New

The latest innovations from John Frieda® Hair Care

Discover Now
Meet Our Experts

Defining what gorgeous hair means today

Learn More

From damaged hair to silky, shiny strands

Expert Picks

Hydrate + Rescue Shampoo

Hydrate + Rescue Shampoo

Reverses damage with Every Use

Discover

Hydrate + Rescue Conditioner

Hydrate + Rescue Conditioner

Reverses damage with Every Use

Discover

Flyaway Tamer Smoothing Wand

Flyaway Tamer Smoothing Wand

Reverses damage with Every Use

Discover

Repairing Oil Elixir

Repairing Oil Elixir

Reverses damage with Every Use

Discover