John Frieda
Precision Foam Colour

Latest John Frieda® News

Take a look at some of our exclusive news and press releases about how our revolutionary Precision Foam Colour has become big news in the hair industry.
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We shared the new collection with 3 UK beauty bloggers. What did they think of the range?
See how Filthy Gorgeous Makeup, LipGlossiping and NicolaVC86 got on when they came down to the John Frieda haircare academy for an exclusive introduction to the new Selected By You Collection. With advice from John Frieda® senior hair colourist Will Selley, you too can learn top tips for colouring your hair at home and selecting the best Precision Foam Colour shade for you. Simply click here.

Hear what 3 of our facebook fans had to say about the new Selected By You hair colour shades
Thanks to suggestions and direct feedback from women across the UK, we’ve added 6 gorgeous new shades to our Precision Foam Colour range – called the Selected By You Collection. This brings the total Precision Foam Colour range to 26 shades, meaning it’s never been easier to find the perfect colour match for your hair. See what people thought of our 6 new shades by watching their testimonial videos and get top hair colouring tips from Will Selley, Senior Colourist at John Frieda salons. Simply click here.

You spoke. We listened. Introducing 6 new shades, inspired by you…
The John Frieda® Haircare Experts took time to listen to direct feedback from women across the UK. Now, thanks to your suggestions, we’ve added six gorgeous new shades to our Precision Foam Colour range. Like the rest of the Precision Foam Colour range, the new shades offer salon-beautiful colour results from the comfort of your own home. The revolutionary non-drip foam spreads easily from root to tip and delivers 100% grey coverage, to leave you with nothing but shiny, natural-looking results. With a complete Precision Foam Colour range of 26 shades, it’s never been easier to find the perfect colour match for your hair. The world of colour is waiting for you.

Precision Foam Colour launch event report
Independent beauty blogger Shortiee went along to the product launch in London’s Mayfair Hotel and was very impressed by John Frieda® Precision Foam Colour, especially as she was able to get up close and see the self-apply colourant for herself – and the results: “This comes across as a revolutionary product that I'll recommend highly.” Check out her full report on the demonstration.

Shortiees Beauty Blog

Erasing those memories of missed bits and mess!
“I was surprised to find this product genuinely offering something different,” says makeup and beauty blogger Mizz Worthy – a veteran of numerous unhappy previous home-colouring experiences! After seeing John Frieda® Precision Foam Colour in action, she provides a detailed review and will be trying out the salon-quality colourant for herself. So watch this space…

Mizz Worthy

A home trial with before and after photos
Invited to try John Frieda® Precision Foam Colour for herself, Filthy Gorgeous Makeup blogger Natalya says: “I am pleased with the results and would definitely recommend the new foam colour for those wary of home-dyes looking for a natural, even all-over tone.” Check out her detailed report and images – as she says: “No matter how glowing my review, the proof is in the after photos”!

Filthy Dirty Make-up