John Frieda is pleased to announce that legendary stylist Luigi Murenu will be serving as Global Creative Consultant, bringing his sought-after expertise and trend-setting sensibility to the legendary brand. It is that intuitive sense and capacity for innovation that make Luigi a natural fit for John Frieda.

As Global Creative Consultant, Luigi will remain a stylist known for setting trends and re-imagining traditional approaches to hair, Luigi has found an outlet for his creativity, foresight and expertise in John Frieda. "I'm so excited to be joining John Frieda as Global Creative Consultant. In many ways, we share the same vision-we both strive to continually pioneer new ways to transform hair. I'm excited to contribute to the brand's legendary innovation and carry on the John Frieda legacy of breakthrough hair care."